Avery Friedman’s gorgeous debut album, ‘New Thing,’ was released on Friday. After premieres with Under the Radar, Atwood Magazine, and The Alternative, we’re so excited to finally share it all with you. The early response has been pretty amazing, and we deeply appreciate any and all support.

Tapes, Vinyl, and Lossless Digital are available via Bandcamp + the album is streaming on Spotify & everywhere else. We’re co-releasing the vinyl edition with Softseed Music, who have an exclusive variant edition available on their store too.

There’s also some great new features with Avery if you’d like to learn more about her: The Line of Best Fit (Interview) / WNYU (Radio Interview) / Atwood Magazine (Interview) / OMSB Podcast (Interview) / Spare Notes Podcast / Beats Per Minute (Track-by-Track).

Praise for Avery Friedman’s ‘New Thing’:

“If you’re into intense, dreamy, subtly imaginative singer-songwriter-ly pop, people like Squirrel Flower or maybe the softer moments of Big Thief, don’t miss the debut album by the Brooklyn singer Avery Friedman. Her songs are a cocktail of anxiety and uneasy beauty with chiming, ringing arrangements that really get under your skin.” – NPR MUSIC (All Songs Considered)

“Her full-length debut, New Thing, is a work of raw singer/songwriter confessionalism, evoking the knotted melodies, homespun arrangements, and searing edges of musicians like Squirrel Flower, Babehoven, or Adrienne Lenker.“ – UNDER THE RADAR MAGAZINE

“The promise you are left with as a listener, that there is a beauty in uncertainty and becoming, that flowers that die will surely grow again.” – THE LINE OF BEST FIT

“Damn, I adored this record. I loved the writing. So image-rich and vidi, each song feels like its own universe. This is to say nothing of the diversity of soundscape – truly felt like a Writers Album.” – HANIF ABDURRAQIB

“New Thing, the scarily accomplished debut album from Avery Friedman, is all about change and growth…Friedman inhabits a complex emotional realm where nervousness can coexist with (and inform) ideas of sexiness, sadness, tenderness. Her world is fragile but appears to have arrived fully-formed.” – KLOF MAG

“New Thing is as much about community as it is Friedman’s individual journey. The album will thrill those who yearn for the days of sad indie bands in Williamsburg clubs. While Friedman and her band might be further along on the L train, they’ve moved past the detached melancholy of that cohort and instead utilize the same musical strains to confront and move beyond the pain that holds them back.” – NO DEPRESSION

“New Thing is going to be one of our albums of the year.” – ANALOGUETRASH

“The influence of artists like Adrianne Lenker, Squirrel Flower, and Babehoven can be felt, but Friedman’s voice doesn’t mimic—it emerges from the same headspace, full of static, heat, and careful tension.” – IDIOTEQ

“Its sophistication is simple: circling emotion without trying to pin it down, finding meaning in what’s left unsaid. The sort of record that doesn’t insist on being heard, but ends up being remembered.” – GOD IS IN THE TV

“Friedman captures the uncontainable mess of being alive – the beautiful, brutal blur of becoming.” – ATWOOD MAGAZINE

“Hidden gems occasionally shine brighter than polished diamonds. Enter Avery Friedman, who’s debut LP New Thing presents itself as a labor of love. Plenty of stakes present themselves in debut efforts, but Friedman stands before audiences fearless – 5/5” – NEW NOISE MAGAZINE

“So powerful…New Thing is an album that wants to scratch under the surface, to look at and feel the sensations of the unknown whether it hurts or not.” – POST-TRASH

“Hard to describe, hard to predict, and it definitely feels fresh. New Thing was something I didn’t see coming. But it’s not PR spin when I tell you that’ll be a contender for a spot on my AOTY list.” – ON REPEAT RECORDS

“Crisp and serene, self-assured and steady…that sense of reclaimed power is palpable in New Thing’s subtle, gentle sway.” – THE ALTERNATIVE

“Avery Friedman steps into the spotlight with New Thing, a debut album that crackles with the light and dark of new experiences, passions and self-discovery.” – JOYZINE

“New Thing works so well because of how direct and electric it sounds–music like this often falls into the realm of “bedroom folk”, but Friedman and her collaborators give it a strong, confident, full band delivery.” – ROSY OVERDRIVE

“Stunning debut album…Impossible to fathom that Friedman is a new artist. She speaks from such a deep, resonant place that transcends the here and now….New Thing arrives as a stack of Polaroids, a cluster of memories and ideas that stick to the brain like pins to a corkboard. Avery Friedman lets the songs rise and fall, as she bares her soul in crisp detail, and as the listener breathes them in, we slip into those lived-in experiences along with her. It’s hard to imagine where she’ll go next, but what is most evident is that she’s a thrilling, astute artist with plenty more to say.” – RAINBOW RODEO

“If you’re looking to fill your musical roster with one of our favorite up and coming indie pop artists, look no further than Avery Friedman!” – THE HONEY POP

“How these frustrations are navigated is what comes to mark the record. A combination of patience and burgeoning trust. Be that in the very ability of a person to come back to life, or else in the humble loves that make such a goal worthwhile.” – VARIOUS SMALL FLAMES

“It’s rare that a debut presents us with an artist operating at this level and making something so fully realized. When we get a record like this one, it’s worth cherishing…” – SWIM INTO THE SOUND

Avery Friedman Live in April and May:

Avery will be playing at the Crossroads: Springing Indie showcase at SOBs in Manhattan on Thursday, April 24th (Tickets/Info).

The ‘New Thing’ album launch will take place on May 15th at Union Pool in Brooklyn with support from Dolly and After Hours (Tickets/Info) + she’ll be playing her first show in Massachusetts at the Tourists hotel in North Adams on May 18th for Sing for Your Slumber (Info).